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class="a1">意见反馈</a></li> </ul></li> <li class="navto-search"><a href="javascript:;" class="search-show active"><i class="fa fa-search"></i></a></li> </ul><i class="fa fa-bars m-icon-nav"></i> </div></header><div class="site-search"> <div class="container"> <form name="formsearch" class="site-search-form" method="post" action="/web/20200803235224/http://www.froninvest.com/plus/search.php"> <input name="q" type="text" class="search-input" placeholder="输入关键字搜索"><button class="search-btn" type="submit"><i class="fa fa-search"></i></button> <input type="hidden" name="show" value="title"><input type="hidden" name="tempid" value="1"></form> </div></div><section class="container"><div class="content-wrap"> <div class="content"> <header class="article-header"><h1 class="article-title">Oracle ADW为企业数字化转型带来实效</h1> <div class="article-meta"> <span class="item">2019-06-29</span> <span class="item">分类：<a href="/web/20200803235224/http://www.froninvest.com/qynews/compute/yjs/" target="_blank">云计算</a></span> <span class="item post-views" id="vvclick">阅读(<script src="/web/20200803235224js_/http://www.froninvest.com/plus/count.php?view=yes&aid=16487&mid=1" type="text/javascript" language="javascript"></script>)</span> </div> </header><article class="article-content"><div class="ads ads-post ads-post-01"><script src="/web/20200803235224js_/http://www.froninvest.com/plus/ad_js.php?aid=7" language="javascript"></script></div> <img class="content-top-img-yh" src="/web/20200803235224im_/http://www.froninvest.com/uploaqp/jj/201906/29/52954.jpg"><div class="ad-box article-cont-ad"><p style="text-indent: 2em; text-align: left;">短短几年时间，香港美心集团高级资讯科技总监马庆和见证了整个餐饮业由简到繁的巨大变化。</p><p style="text-indent: 2em; text-align: left;">马庆和说： “几年前，人们还只是单纯的走进饭店，吃饭、付款。而现在，有预订、外卖、数字支付和优惠券系统，数字化让一切都在发生改变。”</p><p style="text-indent: 2em; text-align: left;">作为老牌企业餐饮企业，香港美心集团在亚洲经营着1,300多家店面，拥有70个不同品牌，每一笔交易背后都是数据的集合。如果能快速处理、分析这些数据，不仅可以获得直观的洞察，帮助餐饮店绘制出一张清晰的顾客画像，还能掌握菜品成败的评判秘籍。</p><p style="text-indent: 2em; text-align: left;">通过与甲骨文合作，美心的业务部门直接使用Oracle ADW业务数据平台（Oracle Autonomous Data Warehouse），让手里的数据整合成为了会分析、会报告、会预测的有利助手，帮助集团在采购策略和产品结构上不断优化和调整，走进消费者的内心。</p><p style="text-indent: 2em; text-align: left;">“我们的饭店每天总计要服务80万名顾客，因此需要不断地推陈出新。Oracle ADW业务数据平台的分析能力可帮助我们更好地预测订单情况，还能让我们看到之前没有想到的业务交叉机会。” 马庆和说。</p><p style="text-indent: 2em; text-align: left;">自诞生以来，以Oracle ADW为代表的Oracle自治数据库就被誉为甲骨文历史上里程碑式的产品。目前，Oracle ADW服务的客户数量每季度都在翻番，帮助越来越多像美心这样的企业实现数字化经营。</p><p style="text-indent: 2em; text-align: left;">“在中国，越来越多快速发展的企业希望了解Oracle ADW，并借助我们的云平台推动自身数字化转型，发挥数据优势进一步释放企业增长空间。” 甲骨文公司副总裁及中国区云平台总经理吴承杨说。</p><p style="text-align: center;"><span style="font-size:0;line-height:0;height:0;display:block;clear:both;"></span><img id="content-first-img" src="/web/20200803235224im_/http://www.froninvest.com/uploaqp/jj/201906/29/52954.jpg" width="640" height="427" alt="Oracle ADW为企业数字化转型带来实效 " onclick="window.open('/pic/7204028.html#id=19950121');" style="cursor:pointer;border:1px solid #e5e5e5"><br></p><p style="text-indent: 2em; text-align: left;">长春富维安道拓汽车饰件系统有限公司（以下简称富维安道拓）是一家年营业额过百亿，拥有七地九厂布局的传统行业龙头企业。虽然深知数字化转型的重要性，但是在面对数据基础建设和数据整合的第一步就遇到了挑战——如何让内部的信息孤岛转变为跨业务领域的整合资源。</p><p style="text-indent: 2em; text-align: left;">与很多企业一样，富维安道拓以往的生产、营销数据报表多为认为手工收集和会议汇报，数据准确性和及时性有所欠缺。业务的飞速发展对企业内部的数据管理提出了更高的要求，比如能进一步跨区域整合业务数据，并根据市场变动灵活做出反应和决策等。Oracle ADW为富维安道拓带来了以数据为基础的“业务仪表盘”，让管理层实时一览全局，迅速推动规划和决策的落地。</p><p style="text-indent: 2em; text-align: left;">“Oracle ADW帮助我们建立了高准确性和实时性的数据驾驶舱，助力管理层做出快速准确的决策。Oracle ADW的弹性扩展特性，在业务繁忙期间可以实时动态调整资源分配，应用不停机，同时相信可以帮助我们全面提升生产力。”</p><p style="text-indent: 2em; text-align: left;">下一步，富维安道拓计划借助Oracle ADW兼容移动平台的特点，通过手机随时随地了解整个生产和运营情况。</p><p style="text-indent: 2em; text-align: left;">“数据对于当今企业的重要性好比血液。想要数字化转型收到实效，必须先打通数据血脉。”吴承杨表示，“管理者随时能基于数据对经营状况一目了然，是下一步明智决策的前提。”</p><p style="text-align: center;"><img src="/web/20200803235224im_/http://www.froninvest.com/uploaqp/jj/201906/29/52955.jpg" width="562" height="316" alt="Oracle ADW为企业数字化转型带来实效 " style="border:1px solid #e5e5e5"><br></p><p style="text-indent: 2em; text-align: left;">数字化转型，不仅是对传统企业有着迫切压力，对身处快速市场变化和激烈竞争的行业企业更是如此。</p><p style="text-indent: 2em; text-align: left;">联款通(AsiaPay)就是其中之一。AsiaPay是一家业务遍及亚太13个国家及地区的电子支付公司，年交易量超过300亿港币，这也意味着海量的数据亟待探索。</p><p style="text-indent: 2em; text-align: left;">“支付市场竞争激烈，意味着我们需要不断挖掘新方法来支持日益多样的支付方式。” AsiaPay高级 IT 经理梁智聪表示，“我们需要深度剖析数据，真正理解当前发生的变化，只有这样才能有助零售商紧跟时代发展，同时也帮助我们自己开拓全球市场。”</p><p style="text-indent: 2em; text-align: left;">Oracle ADW能够为管理团队提供非常详尽的分析，帮助他们利用近乎实时获得跨支付方式、币种、地域的深入洞察，降低运营风险的同时，还能借助Oracle ADW的机器学习技术开拓更多的创新机会。</p><p style="text-indent: 2em; text-align: left;">另外，Oracle ADW的自治安全和自治修复功能，不间断保障数据安全，这让团队更加安心。 </p><p style="text-indent: 2em; text-align: left;"> “ Oracle ADW将我们当前的数据管理工作扩展到了云端，给我们带来强大的功能提升，让所有数据发挥巨大作用。” 梁智聪补充道，“我们的支付网关即将推出新版本，开始引入生物识别和物联网数据，这样的关键时刻更需要Oracle ADW的支持。”</p><p style="text-indent: 2em; text-align: left;">“术业有专攻。甲骨文深耕企业级数据管理40年，领导力业内公认，”吴承杨说，“通过Oracle ADW，我们的客户可以亲近数据，玩转数据，专注于业务的增长创新，背后的技术支持工作就交给甲骨文。”</p><p style="text-align: center;"><img src="/web/20200803235224im_/http://www.froninvest.com/uploaqp/jj/201906/29/52956.jpg" width="640" height="360" alt="Oracle ADW为企业数字化转型带来实效 " style="border:1px solid #e5e5e5"><br></p><p style="text-indent: 2em; text-align: left;">Oracle ADW除了为企业的业务部门提供了探索数据、迅速获取业务洞察的渠道，还赋予了企业的IT部门新的角色。</p><p style="text-indent: 2em; text-align: left;">侨鑫集团首席信息官张志杰发现，在使用了Oracle ADW 业务数据平台后，他的IT部门可以大大节约花在日常系统维护上的时间，将精力用于更有创造力的工作上。</p><p style="text-indent: 2em; text-align: left;">侨鑫集团是一家走在数字化前沿的跨国企业，围绕房地产、金融、健康、教育、酒店餐饮、传媒等多个领域，为高净值客户打造极致品质与个性化的生活方式。</p><p style="text-indent: 2em; text-align: left;">在Oracle ADW的支持下，侨鑫能够以数据贯穿多元的业务生态，打破业态边界，从而释放集团多元业务数据的潜能，激发创新，帮助打造侨鑫服务生态圈。</p><p style="text-indent: 2em; text-align: left;">更重要的是，借助Oracle ADW，侨鑫集团打破传统的数据仓库建设流程，形成以业务为核心的建仓模式，并将项目时间从传统的3-6个月缩短至几周，真正地赋能于实际业务目标。</p><p style="text-indent: 2em; text-align: left;"> “这很有可能会彻底改变IT部门在公司中的作用。”张志杰说，“从数据挖掘和数据管理中发现的市场洞察，可以为业务发展带来了更多灵感和正确指引。这体现了从‘IT支撑和服务于业务’到‘IT驱动和引领业务’的改变，也赋予了企业IT部门全新的角色。”</p><p style="text-indent: 2em; text-align: left;">“企业的数字化竞争，越来越演变成数据的较量。谁更好地发挥数据对业务的指引作用，谁就拥有了未来。”吴承杨说道，“Oracle ADW业务数据平台能帮助企业更轻松高效地实现数据的整合、分析与应用，以更快速度享受到数字化转型为业务带来的强大推动力。”</p><p> <br></p><p class="crawl-none">本文属于原创文章，如若转载，请注明来源：Oracle ADW为企业数字化转型带来实效http://cloud.zol.com.cn/720/7204028.html</p><div zpv-events-inview="article-cont-bottom-viewport"></div> <div style="display:none;"> <span id="url" itemprop="url">http://cloud.zol.com.cn/720/7204028.html</span> <span id="indexUrl" itemprop="indexUrl">cloud.zol.com.cn</span> <span id="isOriginal" itemprop="isOriginal">true</span> <span id="author" itemprop="author">中关村在线</span> <span id="isBasedOnUrl" itemprop="isBasedOnUrl">http://cloud.zol.com.cn/720/7204028.html</span> <span id="genre" itemprop="genre">report</span> <span id="wordCount" itemprop="wordCount">4499</span> <span id="description" itemprop="description">短短几年时间，香港美心集团高级资讯科技总监马庆和见证了整个餐饮业由简到繁的巨大变化。马庆和说： “几年前，人们还只是单纯的走进饭店，吃饭、付款。而现在，有预订、外卖、数字支付和优惠券系统，数字化让一切都在发生改变。”作为老牌企业餐饮企业，香港美心集团在...</span> </div> <p class="post-copyright">郑重声明：本文版权归原作者所有，转载文章仅为传播更多信息之目的，如作者信息标记有误，请第一时间联系我们修改或删除，多谢。</p> <div class="article-tags">标签： <a href="/web/20200803235224/http://www.froninvest.com/tags.php?/Oracle/" target="_blank">Oracle</a> </div> <div class="ads ads-post ads-post-02"> <script src="/web/20200803235224js_/http://www.froninvest.com/plus/ad_js.php?aid=8" language="javascript"></script></div> <div class="relates"> <div class="title"> <h3>相关文章阅读</h3> </div> <div class="article_hot_box"> <dl><dt><a href="/web/20200803235224/http://www.froninvest.com/qynews/compute/yjs/2020/0430/34072.html"><img class="lazy" alt="Zoom全面转用甲骨文Oracle云服务？AWS称" src="/web/20200803235224im_/http://www.froninvest.com/uploaqp/jj/202004/30/j551otdasbk.png"><span>Zoom全面转用甲骨文Oracle云服务？AWS称</span></a></dt><dt><a 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