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class="a1">意见反馈</a></li> </ul></li> <li class="navto-search"><a href="javascript:;" class="search-show active"><i class="fa fa-search"></i></a></li> </ul><i class="fa fa-bars m-icon-nav"></i> </div></header><div class="site-search"> <div class="container"> <form name="formsearch" class="site-search-form" method="post" action="/web/20200203011032/http://www.froninvest.com/plus/search.php"> <input name="q" type="text" class="search-input" placeholder="输入关键字搜索"><button class="search-btn" type="submit"><i class="fa fa-search"></i></button> <input type="hidden" name="show" value="title"><input type="hidden" name="tempid" value="1"></form> </div></div><section class="container"><div class="content-wrap"> <div class="content"> <header class="article-header"><h1 class="article-title">晚点独家｜消息称小红书下架前正寻求融资 欲融资4-5亿美元</h1> <div class="article-meta"> <span class="item">2019-08-12</span> <span class="item">分类：<a href="/web/20200203011032/http://www.froninvest.com/jzb/ltb/" target="_blank">投融资动态</a></span> <span class="item post-views" id="vvclick">阅读(<script src="/web/20200203011032js_/http://www.froninvest.com/plus/count.php?view=yes&aid=20632&mid=1" type="text/javascript" language="javascript"></script>)</span> </div> </header><article class="article-content"><div class="ads ads-post ads-post-01"><script src="/web/20200203011032js_/http://www.froninvest.com/plus/ad_js.php?aid=7" language="javascript"></script></div> <p class="one-p" style='margin: 0px 0px 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; color: rgb(0, 0, 0); font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 18px;'> <img class="content-picture" src="https://web.archive.org/web/20200203011032im_/https://inews.gtimg.com/newsapp_bt/0/8141875102/1000" style="margin: 0.6em auto; padding: 0px; border: 0px none; vertical-align: middle; max-width: 100%; display: block;"></p><p class="one-p" style='margin: 0px 0px 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; color: rgb(0, 0, 0); font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 18px;'> 7月30日，小红书被多家应用商店下架。《晚点LatePost》独家获悉，下架前，小红书正在以50亿美元的投前估值进行新一轮融资，融资金额4-5亿美元。</p><p class="one-p" style='margin: 0px 0px 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; color: rgb(0, 0, 0); font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 18px;'> 《晚点LatePost》还了解到，高瓴资本曾表示过较强的投资意愿，目前进展尚不清楚。</p><p class="one-p" style='margin: 0px 0px 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; color: rgb(0, 0, 0); font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 18px;'> 成立于2013年的小红书迄今为止总共已完成5轮融资。上一轮融资是在2018年6月，估值超过30亿美元，融资超3亿美元，由阿里领投，金沙江创投、腾讯投资及其他老股东参投。</p><p class="one-p" style='margin: 0px 0px 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; color: rgb(0, 0, 0); font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 18px;'> 投资方主要关注的几点：DAU未来的增长空间、变现能力、是否有希望成为中国的Instagram等。</p><p class="one-p" style='margin: 0px 0px 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; color: rgb(0, 0, 0); font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 18px;'> 小红书电商分社区电商和会员电商两个方向，通过自营和第三方品牌接入实现。《晚点LatePost》了解到，小红书2018年电商GMV未达100亿元预期，今年3月，小红书还砍掉了自有品牌“有光”业务。介于目前产品的“社区”属性更强，电商业务发展还在摸索中。3月小红书上线了短视频产品hey，鼓励用户使用短视频来打卡生活，试图构建“内容+短视频+电商”的闭环。</p><p class="one-p" style='margin: 0px 0px 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; color: rgb(0, 0, 0); font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 18px;'> 另一个变现方式是广告，从2018年下半年开始，广告在产品改版中的位置开始提高，2019年1月小红书广告开始向品牌方开放，向品牌方、内容合作机构（MCN）和品牌合作人（达人、博主、KOL等）三种身份开放。但在不影响用户体验的情况下，广告规模增加的基础，是用户时长和DAU的增加。小红书在6月表示，其月活已突破8500万，这是2018年公布数据的两倍左右，其总用户数达2.5亿。</p><p class="one-p" style='margin: 0px 0px 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; color: rgb(0, 0, 0); font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 18px;'> 此次小红书下架原因或许与内容涉嫌违规，应监管要求下架整改，但下架时间持续多久不确定。据《晚点LatePost》了解，内部正在抓紧对内容的清查。<br> 文章来源：晚点LatePost</p> <p class="post-copyright">郑重声明：本文版权归原作者所有，转载文章仅为传播更多信息之目的，如作者信息标记有误，请第一时间联系我们修改或删除，多谢。</p> </article><div class="article-tags">标签： <a href="/web/20200203011032/http://www.froninvest.com/tags.php?/%E5%B0%8F%E7%BA%A2%E4%B9%A6%EF%BC%8C%E8%9E%8D%E8%B5%84/" 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